3 Days To A Position Nobody Can Copy

Differentiated positioning, a StoryBrand-certified message and a rewritten homepage. In 3 days.

See why

Every Product In Your Category Checks The Same Boxes

Same features. Same benefits. Same claims. So buyers can’t see why yours is different.

Which one is yours?

What it costs you

  • You can’t charge higher prices.
  • You lose deals to price.
  • Your marketing doesn’t work.
  • Your ad costs are high.

Everything In The Workshop

  1. There are only 3 ways to genuinely differentiate: your product, your audience or your sales channel. Our 3-Lever Differentiation Framework works all 3 until you find the one you can defend.

  2. 3 days with a StoryBrand Certified Guide, from unclear messaging to a complete message system. Got a product portfolio? Every product gets its own clear, on-brand story.

  3. Not a brief and a prayer. The actual words, written by us from the positioning we build together, ready to ship.

  4. Your positioning and message loaded straight into MessageOS, with your differentiation and clarity dashboards set up. A tool your team writes and grades with, not a PDF in a Drive folder.

  5. Working sessions while you roll it out. We review what you’ve replaced, where it’s landing flat and where to push harder.

There Are Only 3 Ways To Differentiate

Learn which one your business can defend.

3/3 Triple threat product

How It Works

Day 1

Differentiation workshop

What is your business's differentiating factor? Your product, your sales channel, or your target audience? We find the one you can actually defend, and build from there.

Day 2

Messaging workshop

We take the differentiated value from Day 1 and apply messaging to it with a StoryBrand Certified Guide. Your position, turned into words your customers actually respond to.

Day 3

Working session

Everyone on your team loads into MessageOS and uses it to write a new homepage for your business, on-message and differentiated. You leave with the page, and a team that knows how to keep writing that way.

The Differentiate or Die Guarantee

Love It, Or Your Money Back.

The deal: 6 months to prove it works.

Your part:

  • Use your new message on every marketing and sales channel
  • Write or grade copy in MessageOS at least 2x a week
  • Hit 75% message consistency across your channels

Our part: Still not satisfied? Every penny back.

Real Results, Real Words

Whiteboard Consulting
Young Living
San Diego Air & Space Museum
Rivala
Collett Coaching
Uvestly
MedicalMatch
OQSIE

3 Steps To A Defensible Difference

1

Read the guide

Start with the Ultimate Product Differentiation Guide and the three levers you can differentiate on.

2

Differentiate in the workshop

3 days to your positioning, your message and a new homepage, loaded into MessageOS.

3

Protect your advantage

Keep it from drifting as competitors ship the same features, with Message Guard.

This Month

Five Slots A Month

Days 1 through 3 put our whole team in the room with yours. That caps us at five clients a month, and they go fast. Once this month's five are gone, the next opening is the month after.

$10,000one time

then $99/month for MessageOS access

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Questions

Things You're Probably Wondering

What does it cost?

$10,000, one time. After the workshop, MessageOS is $99 a month.

What do I need to prepare before the workshop?

We'll send you a short intake questionnaire after you sign up. Fill that out and bring your existing content — website, pitch deck, whatever you're currently using. We'll handle the rest.

Is this virtual or in-person?

Virtual. 3 full days over video call with your StoryBrand Certified Guide.

What if I have multiple products?

We build a messaging hierarchy for each one. Every product gets its own clear story that ladders up to your core brand position.

What happens after the 3 days?

You have your positioning, your message architecture, your homepage copy, and a live MessageOS account. The two weekly check-in calls help you roll it out. After that, MessageOS keeps your team on-message going forward.